Grow By Design

84: Will Warren-Davey, Founder and CEO of Primabolics - Building the Brand, Improving Sleep, Stress, and Performance

• Jess Greene • Season 2 • Episode 84

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I sit down with Will Warren-Davey, the founder and CEO of Primabolics, an Australian supplement company focusing on health, wellness and performance. 

Will shares his journey from an environmental scientist to creating one of the top supplement companies in Australia. 

We discuss:

  • Managing Stress and Caffeine - The impact of stress and over-caffeination on adrenal health, and why managing these factors is essential for peak performance.
  • Myths in the Supplement Industry - Debunking misconceptions about “quick-fix” supplements, fat burners, and under-dosed products, and learning what to look for in quality supplements.
  • Hormones and Physical Performance - Understanding why balanced hormones are foundational to building muscle, losing fat, and achieving optimal energy levels.
  • The Science Behind Primabolics’ Greens and Sleep Formulas - Will shares the science that goes into creating supplements designed to support wellness, digestion, and sleep.
  • The Realities of Building a Brand - Will’s insights into scaling a business, including:
    • Creating a team driven by passion and purpose
    • Navigating personal and professional challenges to keep a business thriving

Shop Primabolics - Use code JESSGREENE1
Everyday Sleep
Everyday Health

Connect with Will and the team
 Will
Primabolics on Instagram
 Primabolics website
Will's podcast


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Jess Greene

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